The Red Sox had a tough season with 78 wins and 84 losses in 2022, similar to their record in 2018. They have not won the World Series since then.
Red Sox chief marketing officer Adam Grossman emphasized the importance of getting baseball into a wider medium, including documentary series and global platforms, regardless of the team’s performance. The organization undertook one of its largest marketing initiatives nearly 18 months ago, with a strong emphasis on player involvement in the decision-making process.
Head coach Alex Cora expressed enthusiasm for the opportunity for the entire Red Sox organization, particularly for the players. A fan expressed excitement at the prospect of the Red Sox playing on a national stage.
The Red Sox will play 34 warm-up games from February to March before opening the season against the Seattle Mariners on March 28.