The Glazer family reportedly wants to use Augmented Reality (AR) as a way to generate income. This involves plans for players to wear cameras during matches so that fans can watch games from the perspective of their favorite player. The move is driven by former CEO Ed Woodward and the Glazers, who believe they can make significant profits by allowing supporters to pay to view the game through the lens of players like Marcus Rashford or Bruno Fernandes. United chiefs think their large global fanbase would be interested in this idea.
They envision a scenario where fans from anywhere in the world could pay a fee to experience a game through the eyes of their favorite player. Woodward sees AR as a huge opportunity, and this technology has already been trialed by broadcaster TNT Sports this season. However, IFAB’s laws currently prevent players from wearing the technology during competitive games. The Premier League, on the other hand, is open to the idea of bringing fans closer to the players.
Rachael Nightingale, the head of media operations and innovation, expressed a focus on finding new ways to bring fans closer to the action on the pitch. After the success of the bodycam trials at the Premier League Summer Series, they are looking forward to seeing the results of this test for TNT and audiences worldwide.